The Chair of Strategic Management and Innovation invites to the "Brown Bag Research Seminar on Innovation". This series invites researchers from MTEC and other universities to present recent work or working papers. The intention behind the series is to accelerate exchange and learning.
December 11, 2013
Adam Tatarynowicz (Tilburg University)
Room: WEV H 326 at 12:00
December 18, 2013
Joachim Henkel (TUM School of Management)
Weinbergstrasse 56-58 / 8092 Zürich
Registration for Corporate Strategy, Fall Semester 2013:
Due to didactic considerations, the number of participants for this course is limited to 50. Please register through myStudies to enroll for the course. Slots are assigned on a first-come first-serve basis (in the order of the registration date on myStudies). We will confirm your registration by e-mail once the maximum number of participants has been reached. Students registering later will be placed on a waiting list. If you have any other inquiries about the course, please contact the course assistant Konstantinos Trantopoulos.
Large- and medium-sized corporations play a central role in the economic activity of most developed and developing countries. Many of these organizations perform multiple business activities in multiple markets. In the face of increasing international competition, globalization, technological development, deregulation, and the emergence of new markets and industries, operating such a portfolio of business activities poses important managerial challenges forcing corporations to continuously re-consider their vertical and horizontal scope and boundaries.
The course Corporate Strategy draws from a wide range of theories and methods to develop an understanding of the conceptual frameworks, debates, and developments concerning decisions associated with the management of multi-business corporations. We will cover the key questions driving a firm’s corporate strategy, including:
- In what markets to compete with which businesses?
- Which activities should be performed by the firm and which should be outsourced (i.e. “make” or “buy” decisions)?
- What are the most appropriate approaches to growth, divestiture, and internationalization?
- How do institutional forces impact corporate strategy?
Specifically, we will examine how organizations manage their portfolio of business activities and markets to achieve competitive advantage through vertical integration, cooperative strategies such as strategic alliances and joint ventures, corporate diversification, mergers and acquisitions, divestitures, and globalization/international strategies, and strategic renewal.
The lecture (course catalogue entry) takes place on Mondays from 10.00-12.00, starting 23 September 2013 (location TBA).
The course is organized into twelve sessions. Sessions comprises a mixture of lectures, case discussions, guest lectures (by three top managers of ABB and SWISS International Airlines), assignments, and presentations. Each session starts with a brief introduction of that day’s topic. Through class discussion we will further deepen understanding of the topics and themes of the class.
To this end, in most sessions we will apply the literature (3-4 journal articles) to a business case that is a recount of a real life business or management situation. For each session you are required to thoroughly prepare by reading the assigned literature and case material up front. The assigned readings are intended to provide you with conceptual knowledge to help you analyze the case for that session.
Being prepared means that you are familiar with the core readings and case material, as well as develop a personal point of view concerning the readings. Both are essential for having meaningful class discussions, learning from your colleagues, and enabling your colleagues to learn from you. Considering these demanding requirements, course participants are expected to be highly motivated!
As grasping the literature and the case content may be challenging, I strongly encourage you to form reading/discussion groups to discuss the readings prior to class.
Corporate Strategy is an elective course within the MTEC Master programme, passing participants will receive 3 credits. Exchange students will receive a certificate, confirming the successful participation in the course on request.
The final exam will be in the form of a "Sessionsprüfung" - closed book format and counts for 70% of the final grade.
Date and time: TBA
Individual and group assignments jointly count for 30% of the final grade.
Please note that the examination day is set centrally by the "Prüfungsplanstelle" of the ETH
There will be no possibility to take the examination on a different day.
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