ETH - SMI - Strategic Management

The Chair of Strategic Management and Innovation invites to the "Brown Bag Research Seminar on Innovation". This series invites researchers from MTEC and other universities to present recent work or working papers. The intention behind the series is to accelerate exchange and learning.

The topics of the past brown bags

Schedule and Location

To be announced...

Location:
Weinbergstrasse 56-58 / 8092 Zürich

Registration for Strategic Management in Autumn Semester 2013:
Due to didactic reasons, the number of participants is limited to 80. Please register through myStudies to enroll for the course. Slots are assigned based on a first-come first-serve policy (in the order of the registration date on myStudies). We will confirm your registration by e-mail. If you have any inquiries about the course, please contact Lise, the course assistant: lrechsteiner@ethz.ch.

Overview

This course conveys concepts and methods in strategic management, with a focus on competitive strategy. Competitive strategy aims at analyzing and establishing position of firms within an industry, securing firm performance. Thus, the course focuses on a number of important topics, such as the evolution of industry, industry structure, the analysis of a firm's resources- and knowledge, and innovation.

Instructors: Zeynep Erden
Assistant: Andreas Schneider

Goals of the course

Strategic Management is designed to teach relevant competences in strategic planning and -implementation, for both professional work-life and further scientific development. The course provides an overview of the basics of strategy as well as the most prevalent concepts and methods in strategic management.

Format

The course is a combination of lectures about concepts/methods, and case studies where the students solve strategic issues of the involved companies. In two sessions, the students will also be addressing real-time strategic issues of firms that are represented by executives.

Structure

Lecture: Mondays, 15:15 - 17:00 (3pm - 5pm)
Case Presentation: Mondays, 17:00 - 19:00 (5pm - 7pm)

Room ML F 36 for lecture
Room ML F 34 for case presentation

Course Schedule

Rescheduling Guest Lecture "SAB Miller Procurement" to April 29:
Please note that we unfortunately have to reschedule the guest lecture hold by SABMiller Procurement from April 22 to April 29. Thanks a lot for your understanding!

Maybe you noticed that there can be small differences between your printouts and the presented lecture slides. If there are such changes, the slides on the website will be updated after the lecture and marked as "final".

25.02.2013 (15:15-19:00), Organizational Issues & How To Solve a Case (Slides Spring Term 2013)

04.03.2013 (15:15-17:00), Session 1: Introduction to Strategy (Slides Spring Term 2013)
Lecture

18.03.2013 (15:15-17:00), Session 2: Industry Dynamics I: Industry Analysis (Slides Spring Term 2013)
Lecture

25.03.2013 (15:15-19:00), Session 3: Industry Dynamics II: Analysis of technology and innovation (Slides Spring Term 2013)
Lecture & Student Case Presentation

08.04.2013 (15:15-19:00), Session 4: Resource-Based Theory (Slides Spring Term 2013)
Lecture & Student Case Presentation

29.04.2013 (15:15-17:00), Guest Lecture - SABMiller Procurement
Presentation by company representative

06.05.2013 (15:15-19:00), Session 5: Knowledge-Based Theory (Slides Spring Term 2013)
Lecture & Student Case Presentation

27.05.2013 (15:15-19:00), Guest Lecture - Actelion Pharmaceuticals
Presentation by company representative & Student Case Presentation

Exam

The exam will be in the form of a "End-of-semester Examination" - Closed Book
(Sample Exam)

***Schedule for End-of-semester Examination Spring Semester 2013***

Date: June 11, 2013
Time: 15:15-16:45
Place: HG F 7

Administrative

Load/credit:: 2 SWS / 3 credits
Exam:: 50% group presentation (case study)
50% written exam
To pass the course, both need to be successfully passed (at least 4.0 each)

The Strategic Management course is a mandatory course within the MTEC Master program.

Literature (updated for SS2013)

Compulsory Literature (relevant for the end-of-semester examination) is indicated by bold face.
To access the journal articles listed below, you have to be within the ETH domain.

Session 0: How to Solve a Case
Session 1: Introduction	Porter; Michael. 2008. The Competitive Forces that Shape Strategy. Harvard Business Review. 86 (1): 78-93. Mintzberg; Henry. 1994. The Fall and Rise of Strategic Planning. Harvard Business Review. 72 (1): 107-114. Heracleous, L; Wirtz, J. 2010. Singapore Airlines' Balancing Act. Harvard Business Review. 88 (7/8): 145-149. Porter; Michael. 1996. What is Strategy. Harvard Business Review. 74 (6): 61-78. Raisch, S.; von Krogh, G. 2007. Navigating a Path to Smart Growth. MIT Sloan Management Review. 48 (3): 65+.
Session 2: Industry Dynamics I	Harrigan, K.R., 1981. Barriers to entry and competitive strategies. Strategic Management Journal 2 (4): 395–412. Bryce, D.; Dyer J.H. 2007. Strategies to crack well-guarded markets. Harvard Business Review. 85 (5): 84-92. Santos, F.M. and Eisenhardt, K.M. 2009. Constructing Markets and Shaping Boundaries: Entrepreneurial Power in Nascent Fields. Academy of Management Journal. 52 (4): 643-671. Erden, Z.; von Krogh, G.; Nytorp, C.; Hultberg, M. 2009. Strategic groups in the biopharmaceutical industry: implications for performance. Drug Discovery Today. 14 (15-16): 726-730. Porter, Michael E. 1980. Chapter I - The Structural Analysis of Industries. In: Competitive Strategy - Techniques for Analyzing Industries and Competitors. Free Press. Young, G.; Smith, K.G.; Grimm, C.M. 1996. "Austrian" and Industrial Organization Perspectives on Firm-level Competitive Activity and Performance. Organization Science. 7 (3): 243-254.
Session 3: Industry Dynamics II	Christensen, C.M.; Suarez, F. F.; Utterback, J. M. 1998. Strategies for Survival in Fast-Changing Industries. Management Science. 44 (12): 207-220. Rafii, F.; Kampas, P.J. 2002. How to identify your enemies before they destroy you. Harvard Business Review. 80 (11): 115-123. von Hippel, E.; von Krogh, G. 2003. Open Source Software and the 'Private-Collective' Innovation Model: Issues for Organization Science. Organization Science. 14 (2): 209-223. Pisano, G., Verganti, R. 2008. Which kind of collaboration is right for you?. Harvard Business Review. 86 (12): 78-86. Abernathy, W.J.; Utterback, J.M. 1978. Patterns of Industrial Innovation. Technology Review. 80 (7): 40-47. Suarez, F.F.; Utterback J.M. 1995. Dominant Designs and the Survival of Firms. Strategic Management Journal. 16 (6): 415-430. Craig, T. 1996. The Japanese Beer Wars: Initiating and Responding to Hypercompetition in New Product Development. Organization Science. 7 (3): 302-321. Gaechter, S.; von Krogh, G.; Haefliger, S. 2010. Initiating private-collective innovation: The fragility of knowledge sharing. Research Policy. 39 (7): 893-906. Kim, W. C; Mauborgne, R. 2004. Blue Ocean Strategy. Harvard Business Review. 82 (10): 76-84. Roberts, P.W.; Amit, R. 2003. The Dynamics of Innovative Activity and Competitive Advantage: The Case of Australian Retail Banking,1981 to 1995. Organization Science. 14 (2): 107-122.
Session 4: Resource-Based Theory	Barney, J.B. 1991. Firm Resources and Sustained Competitive Advantage. Journal of Management. 17 (1): 99-120. Collis, D.; Montgomery, C.A. 2008. Competing on Resources. Harvard Business Review. 86 (7/8): 140-150. Kim, W.C.; Mauborgne, R. 2004. Value Innovation. Harvard Business Review. 82 (7/8): 172-180. Hoopes, D.; Madsen, T.L. 2003. Toward a Theory of Competitive Heterogeneity. Strategic Management Journal. 24 (10): 889-902. Mills, J.; Platts, K.; Bourne, M. 2003. Applying Resource-Based Theory: Methods, Outcomes and Utility for Managers. International Journal of Operations & Production Management. 23 (2): 148-166. Rugman, A.M.; Verbeke, A. 2002. Edith Penrose's Contribution to the Resource-Based View of Strategic Management. Strategic Management Journal. 23 (8): 769-780. Barney, J.B.; Wright, P.M. 1998. On Becoming a Strategic Partner: The Role of Human Resources in Gaining Competitive Advantage. Human Resource Management. 37 (1): 31-36. Wernerfelt, B. 1984. A Resource-Based View of the Firm. Strategic Management Journal. 5 (2): 171-180. Wiltbank, R.; Dew, N.; Read, S.; Sarasvathy, S.D. 2006. What To Do Next? The Case for Non-Predictive Strategy. Strategic Management Journal. 27 (10): 981-998.
Session 5: Knowledge-Based Theory	Kogut, B.; Zander, U. 1992. Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology. Organization Science. 3 (3): 383-397. Grant, R.M. 1996. Toward a Knowledge-Based Theory of the Firm. Strategic Management Journal. 17 (Winter Special Issue: Knowledge and the Firm): 109-122. Liebeskind, J.P. 1996. Knowledge, Strategy, and the Theory of the Firm. Strategic Management Journal. 17 (Winter Special Issue: Knowledge and the Firm): 93-107. Nonaka, I. 2007. The knowledge-creating company. Harvard Business Review. 85 (7/8): 162-171. Brown, J.S.; Duguid, P., 2000. Balancing Act: How to capture knowledge without killing it. Harvard Business Review. 78 (3): 73-80. Teece, D.; Pisano, G.; Shuen, A. 1997. Dynamic Capabilities and Strategic Management. Strategic Management Journal. 18 (7): 509-534. Haefliger, S.; Jaeger, P.; von Krogh, G.. 2010. Under the radar: Industry entry by user entrepreneurs. Research Policy. 39 (9): 1198-1213. King, A.W.; Zeithaml, C.P. 2003. Measuring Organizational Knowledge: A Conceptual and Methodological Framework. Strategic Management Journal. 24 (8): 763-772. McEvily, S.; Chakravarthy, B. 2002. The Persistence of Knowledge-Based Advantage: An Empirical Test for Product Performance and Technological Knowledge. Strategic Management Journal. 23 (4): 285-305. Poppo, L.; Zenger, T. 1998. Testing Alternative Theories of the Firm: Transaction Cost, Knowledge-Based, and Measurement Explanations for Make-or-Buy Decisions in Information Services. Strategic Management Journal. 19 (9): 853-877. von Krogh, G.; Roos, J.; Slocum, K. 1996. An Essay on Corporate Epistemology. Strategic Management Journal. 15 (Summer Special Issue: Strategy. Search for new paradigms): 53-71.

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