The Chair of Strategic Management and Innovation invites to the "Brown Bag Research Seminar on Innovation". This series invites researchers from MTEC and other universities to present recent work or working papers. The intention behind the series is to accelerate exchange and learning.
December 11, 2013
Adam Tatarynowicz (Tilburg University)
Room: WEV H 326 at 12:00
December 18, 2013
Joachim Henkel (TUM School of Management)
Weinbergstrasse 56-58 / 8092 Zürich
Industry and competitive analysis (ICA) is a part of any strategy development in firms and other organizations. It contains a very practical set of methods to quickly obtain a good grasp of an industry, be it pharmaceuticals, information and communication technology, aluminum, or even the beer industry. The purpose of ICA is to understand factors that impact on the performance of the industry, and as well the performance of firms within the industry. Firms in an industry can be categorized in so called “strategic groups” based on the strategies they are pursuing. Each strategic group is associated with a certain level of performance, and the firms' “membership” in such groups can be used to predict their moves within the industry. Moreover, managers use ICA to allocate resources, reach strategic goals such as market share or profitability, and help their firms improve their position within the industry.
The course is organized as a combination of lectures and tutored group work involving the selection and analysis of industries, analysis and development of strategies for selected competitors, and presentation of results.
Thursdays, 9:15 - 13:00 (9: 15 - 11:00 Lecture; 11:15 - 13:00 Tutoring)
Lecture room: LFW C1 (except for final session)
Room for final session: HG F33.1
27.02.2014, Session 1: Introduction to competitive strategy
Division into industry analysis groups
06.03.2014, Session 2: Understanding industry analysis
Tutoring on background information of a particular industry
13.03.2014, Session 3: Understanding strategic groups and firm membership
Tutoring on industry structure
20.03.2014, Session 4: Competitive intelligence
Guest lecture: Chris Pallaris, Director of i-intelligence
Tutoring on gathering and assessing industry information
27.03.2014, Session 5: Industry competitive analysis
Tutoring on competitive analysis
03.04.2014, Session 6: Strategic group analysis
Tutoring on strategic groups
10.04.2014, Session 7: Student group work
17.04.2014, Session 8: Student group work
08.05.2014, Session 9: Final workshop (mandatory)
Presentation of ICA reports
Special Room: WEV F109-111
A letter of confirmation indicates students' analysis of a particular industry and testifies to the completion of an industry report. The course on Industry and Competitive Analysis is an elective course within the MTEC Master program. Students from other ETH departments are welcome.
Due to intensity of the tutoring format, the number of students is limited to 30 participants (e.g., 6 students in 5 Industry Groups). Students will be accepted according to the order of enrollment in myStudies. Exchange students can register by sending e-mail to email@example.com if facing problems with registration to myStudies. Registration will be handled individually, case by case. E-mails that are sent before the starting date of registration to myStudies will not be accepted.
An electronic confirmation of the registration will be sent out shortly before the start of the semester, which contains an access link to the Moodle-Website of the course (readings, resources for group works, group assignment)
Note that class participation constitutes 20% of the final grades. Students should judge if full commitment can be made to attending the lectures before registration.
It is recommended that students take Strategic Management before enrolling in this class. Some knowledge of statistical analysis is an advantage.
All readings and the case assignments will be available via Moodle. Successfully registered students will receive a link to the Moodle-Page for this course with a password.
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